
The sales
record has largely been achieved before the
arrival in China of the new
Continental GT and Mulsanne, which means there is a lot of room for
Bentley to improve its sales. Around 50 of the 396 cars sold in China were spoken for during the Shanghai auto
show, with 25 of those being Continental GT models. “Our Chinese customers, like the rest of the world, value Bentley’s history and our emphasis on the finest
luxury, craftsmanship and
automotive excellence. Although China has traditionally been a market for four-door cars such as the Mulsanne and the Continental Flying Spur, there is growing interest in the excitement, adrenalin and sheer fun of driving high performance
sports car,” said Alasdair Stewart, Bentley's board member for sales and marketing.
Bentley Motors sold 396 cars in Mainland China (excluding Hong Kong and Macau) in the first four months of 2011, an all-time record result for the Asian market. With this number, Bentley broke its previous record set just last year, by an amazing 66 percent increase in sales In 2010, Bentley delivered fewer than 1,000 cars in China, almost double than in 2009, with China becoming the third most important market for the luxury carmaker. But the results so far in 2011 mean China has outsold the
United Kingdom for the first time in history, making the Asian country Bentley's second most important market after the United States. In fact, one in four Bentleys sold globally goes to
China.
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