August 12, 2011

How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall On Aston Martin

Whereas a company like Mercedes-Benz can afford to spend €5 billion (US$7.1 billion) in one year on research and development, the Gaydon-based manufacturer of performance/luxury coupes is planning its next models on the eight-year-old platform that first underpinned the DB9 coupe in 2003!

In fact, of the 15 models in the brand’s current line-up only two of them – the One-77 supercar and Toyota iQ-derived Cygnet city car – are not based on the DB9’s aluminium “vertical-horizontal” platform.

Read More on http://carscoop.blogspot.com/2011/08/aston-martin-how-recycled-platforms-and.html

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